TRENOS.ai

For Thai consumers, these pizzas represent more than novelty, they’re validation of a broader shift toward self-care through food. For One Planet Pizza, it’s cultural diplomacy through convenience: comfort food that fits seamlessly into local dietary norms while whispering a global sustainability message.

Thailand's Swees is pushing beyond cheese and into the harder game of meat substitutes, a clear signal Thailand’s domestic market is maturing. CleanBean is the core play - minimal ingredients, strong protein claims, and local culinary adaptability. It’s not just tofu 2.0; it’s a deliberate grab at flexitarian eaters who want something “meaty” without the baggage.