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TRENOS SiGINT: Towzen Sydney & Global Ramen Logic
Towzen opening in Sydney reflects a broader pattern in Japanese food exports that it's category integrity first, localisation second. Unlike Western fast-casual rollouts, Towzen preserves core broth philosophy, soy-milk base, mushroom-forward umami, overnight stocks, while flexing flavour architecture for multicultural markets. The result is credibility, not cosplay.
Scott Mathias
18 hours ago2 min read
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