top of page
TRENOS SiGINT: Oscar Mayer's 'EveryBun Pack' Test
Oscar Mayer’s 'EveryBun Pack' signals a major packaging pichange - appeasing flexitarian households without forcing blended compromises. By sealing meat and vegan dogs together in one tray, Kraft Heinz is acknowledging dual appetites in the same kitchen, betting on convenience as the mediator.
JC - Analyst
Aug 212 min read
bottom of page