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TRENOS SiGINT: It’s All a Matter of Perception (Why 'Vegan Still Trips People Up)
The global move away from the word “vegan” reflects a deep shift in how consumers perceive identity-linked food choices. Viral social proof shows that taste bias isn’t sensory, it’s psychological. Anonymous plant-based products routinely outperform animal-based benchmarks when the vegan label is removed, indicating that terminology, not technology, is the barrier. This is reshaping branding, menu engineering, and front-of-pack strategy across major markets.
Scott Mathias
3 days ago2 min read
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