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TRENOS SiGINT: UK’s First Unprocessed Walnut-Based Mince Lands
UK based, Whitworths’ walnut-based mince signals a shift in the meat-free category: less tech-driven mimicry, more wholefood honesty. With three ingredients and global flavour spins, it aims to appeal to flexitarians who value both texture and transparency. Launching through Ocado and Gousto, it could pressure rivals to rethink over-processed formulas.
JC - Analyst
Sep 191 min read
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