TRENOS.ai

Raw C Coconut water has crossed the line from health-aisle curiosity to mainstream disruptor. Raw C’s record-breaking week through Woolworths, Australia, outselling 1.25 L soft drinks on units, signals a category inversion where “natural hydration” now trumps “carbonated refreshment.” Retailers are re-allocating shelf space, and soft drink giants must be feeling the tremor.

The Wonky Box expansion into meat and pantry lines signals a decisive move from niche produce-rescue to full-service grocery disruptor seen as a grassroots response to years of supermarket price-gouging and opaque sourcing.

Pistachio Papi, barely two months on Woolworths shelves, has delivered a record 20,000 jars sold in one week, surpassing legendary spread brands. Supply limits kept shelves bare at times, yet the brand still posted the strongest weekly result ever. At Coles, the companion Quattro Gelato blew through a 12-week plan in just four, proving the pistachio craze is a livewire retail event with cross-category pull.