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TRENOS SiGINT: The World's Largest Blueberry That Ate New Zealand
New Zealand’s berry sector just levelled up. The Fresh Berry Company, backed by Driscoll’s, is introducing the Eterna, the world’s largest blueberry variety, into local production. The fruit, weighing up to 20.4 grams, will be grown under plastic tunnel houses in Kerikeri, Waikato, and soon Nelson, signalling a clear shift toward premiumisation and export-ready novelty crops.
JC - Analyst
1 day ago2 min read
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