TRENOS SiGINT: Ai-Powered Pet Food Gets a Tailwag
- JC - Analyst
- Sep 4
- 1 min read
JC Analyst September, 2025
Signal:
Ai meets pet care as plant- and insect-based dog foods become precision-personalised. With household awareness of sustainability on the rise, Ai-powered pet food may be the sleeper category that drives consumer crossover into clean proteins, one bowl at a time.
Human Factor:
Pet parents increasingly view dogs as family. Feeding them sustainable, vet-backed food isn't just ethical, it's aspirational. The rise of AI-curated menus reflects a broader cultural shift where sustainability is a status symbol, even in your dog’s dinner bowl.
TRENOS Metrics Snapshot
Field | Value |
Signal | AI + Alt Protein in Pet Food |
Data Point | Wild Earth, Jiminy’s AI custom meals |
TikTok Views | 4.2M (#plantbasedpets + #AIpetfood) |
Retail Footprint | DTC, Amazon, Chewy, Petco (US) |
Ingredient Format | Insect flour, yeast protein, lentils |
Product Range | Kibble, treats, fresh-refrigerated |
Consumer Segment | Gen Z, Millennials, Eco Pet Parents |
Brand Origin | USA |
Export Status | Limited (US/CA, UK soon) |
Trend Classification | Smart Pet Nutrition |
System Pressure Point | Livestock Emissions & Food Waste |
ENDS:
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