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TRENOS SiGINT: CowFree Milk & Cheese Hits Supermarkets

  • JC - Analyst
  • Sep 12
  • 1 min read

JC Analyst – September, 2025


Imagindairy Cow Free Butter Visual Media

Signal:

Strauss Group and Imagindairy have made history with CowFree milk and cheese, delivering real dairy proteins without animals via precision fermentation. By leveraging microbial strains to produce whey protein identical to cow-based dairy, the products promise full taste and nutrition while cutting out lactose, cholesterol, and hormones. Israel’s regulatory approval marks a turning point for consumer access to animal-free dairy.



Human Factor: For everyday shoppers, especially the lactose-intolerant or health-conscious, this means enjoying cheese and milk without compromise. For parents, kids, and food lovers, the promise is familiar comfort foods without animal involvement. That’s a cultural shift as much as it is a technological one.


TRENOS Metrics Snapshot

Signal

Data Point

TikTok Views

Early buzz in alternative dairy hashtags; likely to spike on launch

Retail Footprint

Initial rollout in Israeli supermarkets

Ingredient Format

Precision-fermented whey protein

Product Range

Milk and cheese SKUs confirmed

Consumer Segment

Health-conscious, lactose-intolerant, flexitarians, ethical eaters

Brand Origin

Israel (Strauss Group + Imagindairy)

Export Status

Local approval; global expansion pending regulatory clearances

Trend Classification

Precision fermentation / alt-dairy

System Pressure Point

Dairy industry disruption; consumer acceptance & cost parity


ENDS:

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