TRENOS SiGINT: Singaporeans Still Prefer Chicken, But Cultivated Meat Is Catching Up

JC Analyst: August, 2025

Signal:

A Nature study highlights the hierarchy of protein acceptance in Singapore - conventional chicken > plant-based > cultivated chicken. Despite Singapore’s pioneering regulatory stance, cultivated meat remains an “option of interest” rather than a preferred choice.

Human Factor:

Singapore’s food identity is deeply tied to hawker culture and trusted staples. While consumers are open to novelty, cultivated chicken is still framed as experimental. Everyday adoption will depend on pricing, taste parity, and integration into familiar dishes.

TRENOS Metrics Snapshot

Field	Data
Signal	Consumer perception study (Nature)
Data Point	Acceptance highest for conventional chicken; cultivated ranks lowest
TikTok Views	Low — cultivated meat content remains niche compared to plant-based
Retail Footprint	Limited; only select restaurants in Singapore
Ingredient Format	Cultivated chicken (Eat Just/GOOD Meat)
Product Range	Limited SKUs, restaurant-only menus
Consumer Segment	Early adopters, novelty seekers, food innovators
Brand Origin	Singapore (regulatory first mover)
Export Status	Domestic focus; global export limited
Trend Classification	Consumer acceptance gap
System Pressure Point	Adoption barrier: perception + price

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ENDS: