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Product Trends


TRENOS SiGINT:Kombucha as a Gateway to Metabolic Ferments
Sterilised plant-based ferments are emerging as a potential metabolic intervention tool, according to new computational modelling showing theoretical impacts on insulin, lipid pathways, and appetite-regulation mechanisms. Unlike kombucha, which relies on live cultures and consumer-friendly fermentation narratives, these “postbiotic beverages” could offer controlled, stable metabolic compounds without microbial variability.

Scott Mathias
Dec 15, 20252 min read


TRENOS SiGINT: ALDI £1.99 Plant-Based Play Rewrites the Veganuary Rulebook
ALDI has expanded it's Plant-Based Menu range reflecting a clear shift in how plant-based growth is being engineered in mass retail. Instead of leaning on innovation theatre or sustainability messaging, the retailer is using price discipline and private label scale to reduce friction for first-time and returning plant-based buyers. At £1.99, these products undercut much of the branded meat-free aisle, reframing plant-based as a default option rather than a lifestyle choice.

Scott Mathias
Dec 15, 20252 min read


TRENOS SiGINT: Monkey Labour in the Coconut Supply Chain
Forced monkey labour remains one of the most persistent and under-regulated practices in global agriculture. Foodfacts documents how macaques are illegally taken from the wild, trained through fear, and used to harvest coconuts at scale, often outperforming human workers, which is precisely why the practice survives.

Scott Mathias
Dec 14, 20252 min read


TRENOS SiGINT: Australia's 2025 Food Signals, Provenance & Plant-Forward Eating
Australia’s 2025 food signals point to a structural shift rather than a trend cycle. Pureprofile’s national social-insights model highlights a population leaning hard into provenance, local sovereignty, plant-forward living, and an AI-enabled reimagining of product development. Traditional narratives of “premium imports” are being displaced by identity-led consumption treating food as cultural expression, not just nutrition. Australia isn’t waiting for permission, it’s invent

Scott Mathias
Dec 13, 20253 min read


TRENOS SiGINT: Ajinomoto’s Mochelie (Solein-Powered Mochi Tart)
Ajinomoto’s Atlr.72 expansion into Solein-powered pastries marks one of the most significant consumer-facing deployments of air-fermented protein to date. Mochelie sits at the intersection of Japanese confectionery craft, environmental minimalism, and the new industrial biotech frontier.

Scott Mathias
Dec 12, 20252 min read


TRENOS SiGINT: Italy’s Cuisine Is Now UNESCO-Protected
UNESCO’s protection of Italy’s cuisine reframes national food identity as a global economic and cultural asset. Beyond symbolism, this introduces a regulatory and perception benchmark that will undoubtedly influence labelling, provenance claims, ingredient sourcing, and authenticity narratives across the global food system.

Scott Mathias
Dec 11, 20252 min read


TRENOS SiGINT: The Global Protein Drink Surge
The global protein drink sector is shifting from niche sports nutrition to mainstream daily nourishment, with the global market projected to leap from US $32B today to over US $76.5B by 2032 for an annual growth of 9.36%. RTD formats dominate demand due to lifestyle convenience, while plant-based proteins, sugar-free formulations, and "clean-label" claims remain the strongest purchase drivers.

Scott Mathias
Dec 11, 20252 min read


TRENOS SiGINT: Tunnel Hill Mushrooms - The Rise of Subterranean Foodcraft
Tunnel Hill Mushrooms is a standout example of ambient agriculture, leveraging stable underground microclimates to produce premium gourmet and medicinal fungi with minimal energy input.

Scott Mathias
Dec 10, 20252 min read


TRENOS SiGINT: Brad’s Air-Dried Vegetables as a New Snack Platform
Consumers want veg, but they also want convenience. Brad’s gives them both without guilt, without processing fatigue, and without needing to understand a chemistry set on the back of the pack. It’s simple, trustworthy, colourful and crucially, reliable. The kind of brand you grab because you know the veg is real.

Scott Mathias
Dec 10, 20252 min read


TRENOS SiGINT: It’s All a Matter of Perception (Why 'Vegan Still Trips People Up)
The global move away from the word “vegan” reflects a deep shift in how consumers perceive identity-linked food choices. Viral social proof shows that taste bias isn’t sensory, it’s psychological. Anonymous plant-based products routinely outperform animal-based benchmarks when the vegan label is removed, indicating that terminology, not technology, is the barrier. This is reshaping branding, menu engineering, and front-of-pack strategy across major markets.

Scott Mathias
Dec 8, 20252 min read


TRENOS SiGINT: India’s Plant-Based Snack Boom Is Reshaping the World’s Biggest Food Market
Seaweed chips, lentil crackers, chickpea protein bites, millet-based snack bars, and adaptogen-fortified munchables are becoming the new defaults, driven by busy urban consumers seeking quick nutrition without compromising flavour. With 2025 purchasing data showing India's plant-based snack boom surges in plant-based, fortified, and “mini-meal” snacks, India effectively becomes the world’s largest behavioural sandbox for plant-forward convenience foods.

Scott Mathias
Dec 8, 20252 min read


TRENOS SiGINT: If Breast Milk Changes in 6 Days, What’s Meat Doing to Your Blood in 6 Hours?
A controlled feeding trial in lactating mothers demonstrated that switching from beef to a plant-based meat analogue rapidly altered breast milk fatty acids (↑ medium-chain SFAs, ↓ long-chain PUFAs including ARA). This rapid biological response signals broader implications: if a single dietary swap can alter milk composition in under a week, then continuous consumption of animal meat is almost certainly reshaping adult blood lipid profiles daily, through mechanisms already do

Scott Mathias
Dec 8, 20252 min read


TRENOS SiGINT: Why Molly Ally Is Winning Asia’s Plant-Based Ice-Cream Race
Thai based, Molly Ally exemplifies a new strategic shift in Asia’s dairy-free category: products built around physiology-first design. With 70–90% lactose intolerance rates across East and Southeast Asia, the real addressable market is not “vegans”, it is everyone who wants dessert without digestive consequences. This reframing unlocks scale the Western plant-based category has struggled to reach.

Scott Mathias
Dec 8, 20252 min read


Avocados Just Smashed US Demand by More Than 1B Kilos
The US hitting 3 Billion pounds (1.3B Kgs) of avocados (Hass Avocado Board) signals category maturity and an accelerating shift toward nutrient-dense, whole-food ingredients with global scalability. Multi-origin sourcing (California, Peru, Mexico) is strengthening category resilience, but the deeper story is cultural as avocados have become a permanent dietary anchor with cross-meal relevance, high perceived value,

Scott Mathias
Dec 6, 20252 min read


TRENOS SiGINT: Plates London Plant-Based Michelin Star Blows Up the Vegan Myth
Plates London received its Michelin star in July 2025, validating plant-based fine dining at the highest culinary level. But the new data changes everything: 95% of its diners still eat meat. This recasts the star itself as less of a milestone and more of a catalyst, showing plant-based cuisine is not only culturally acceptable but commercially magnetic among mainstream diners. It confirms a behavioural shift where diners don’t need to be vegan to choose plant-based.

Scott Mathias
Dec 5, 20252 min read


TRENOS SiGINT: China Approves Mycoprotein as New Food Ingredient
China has issued its first-ever approval for Fusarium venenatum as a new food raw material, marking an historic milestone for the country’s future-food roadmap. This approval elevates mycoprotein from “alternative” to “strategic ingredient,” offering clarity on safety, production parameters, and mandated labelling for children, pregnant women, and those with fungal allergies.

Scott Mathias
Dec 4, 20252 min read


TRENOS SiGINT: Chocolate Haggis Takes ‘Ethnic Food’ to a Whole New Dimension for Hogmanay
The resurgence of Chocolate Haggis sits inside a broader trend of heritage comfort foods being re-engineered as novelty treats. Driven by nostalgia, social shareability, and a hunger for light-hearted food fun, the Scottish market is embracing a dessert version of a cultural icon..

Scott Mathias
Dec 4, 20252 min read


TRENOS SiGINT: Victoria’s Plant Protein Hub Plugs Into Trans-Tasman Food Innovation Grid
Victoria’s new Plant Protein Hub at Horsham SmartFarm is more than a local upgrade, it’s a structural plug-in to a wider ANZ innovation grid. With $9m for the hub and $3m for a climate-smart glasshouse, the site offers shared spaces for start-ups, researchers and growers, backed by a test kitchen and advanced analytical kit to develop high-protein crop varieties for plant-based.

Scott Mathias
Dec 4, 20253 min read


TRENOS SiGINT: Almonds Surge as Global Demand for Plant Protein Grows
Global almond supply is ramping up, production is forecast to hit 1.8 million tonnes (shelled), the highest since 2020-21, underpinned by favourable yields in the US, EU and Australia. At the same time, shifting consumer demand toward plant-based and flexitarian diets has elevated almonds as a credible protein source, offering about 21–22g protein per 100g, comparable to many animal proteins.

Scott Mathias
Dec 3, 20252 min read


TRENOS SiGINT: A Major Precision Fermentation Milestone for Eden Brew
FSANZ’s acceptance of Aussie, Eden Brew’s BCPP1 submission marks the first time milk protein via precision-fermentation has entered the ANZ regulatory system. This is an exciting moment not only for Eden Brew but for the broader ecosystem of novel-protein developers who now have a concrete pathway to follow.

Scott Mathias
Dec 2, 20252 min read
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