HelloFresh UK has collaborated with Oxford climate researcher Dr Joseph Poore and food futurologist Dr Morgaine Gaye to explore what UK diets might look like by 2050. Their diet forecast draws on climate modelling, crop migration trends, and technological shifts in food production and delivery. Outcomes point to a protein pivot, AI meal planning, and climate-resilient crops reshaping Western diets.

A traditional Korean pantry staple is getting a neuroscience rebrand. Ganjang - fermented soy sauce - is now being studied for its potential to enhance brain function. Recent research from Switzerland shows ganjang consumption improved memory performance and gut microbiota in mice.

China's functional wellness economy has surged to an estimated $638 billion, driven by a fusion of Traditional Chinese Medicine (TCM), technology, and consumer demand for functional, personalised health solutions. The market emphasises products offering tangible benefits, such as mood enhancement, digestive health, and beauty support, reflecting a shift towards holistic well-being. McKinsey & Company

Summary: China's industrial mushroom boom has scaled massively — from 60,000 tons in 1978 to over 42 million tons annually. It now represents a US$55 billion market, employing 25 million+ people. With 966 identified edible fungi (90 cultivated at scale), the sector is diversifying rapidly into functional food,