TRENOS SiGINT - China’s Functional Wellness Economy
- JC - Analyst
- May 9
- 1 min read
Date: 9th May, 2025
Summary: China's functional wellness economy has surged to an estimated $638 billion, driven by a fusion of Traditional Chinese Medicine (TCM), technology, and consumer demand for functional, personalised health solutions. The market emphasises products offering tangible benefits, such as mood enhancement, digestive health, and beauty support, reflecting a shift towards holistic well-being. McKinsey & Company
Key Drivers:
Integration of TCM principles with modern wellness trends
Consumer preference for functional foods and personalized health solutions
Advancements in AI-driven health assessments
Growing demand for verified organic products
Signal Sources:
Three Squirrels' transformation into a superfood-focused brand
Bio-E's probiotic tablets targeting mental clarity and digestion
WonderLab's collagen teas rooted in traditional herbal formats
By-Health's AI-powered supplement assessment platform with over 12 million users
Tony’s Farm's same-day harvest delivery model in over 20 cities
Market Impact:
Functional food sector experiencing significant growth, particularly in gut-brain health products
Increased consumer willingness to pay premiums (up to 30%) for verified organic goods
Rise in personalized wellness solutions driven by AI and data analytics
Expansion of plant-based products tailored to traditional Chinese culinary applications
TRENOS Metrics Snapshot:
Metric | Value | Note |
Wellness Economy Size | $638 billion | Reflects the rapid growth of the sector |
AI Health Platform Users | 12 million+ | Indicates consumer engagement with personalized health tools |
Organic Product Premium | Up to 30% more | Shows consumer willingness to invest in quality |
Functional Food Growth | Significant | Particularly in gut-brain health products |
Plant-Based Product Expansion | Notable | Tailored to traditional Chinese dishes |
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