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TRENOS SiGINT Chobani & Daily Harvest -Category Convergence + Frozen Wellness Expansion
Chobani’s reported $600 million acquisition of Daily Harvest signals a clear strategic expansion into frozen plant-based meals, positioning itself to own consumer choices across the full day. The deal sets a precedent for vertical brand portfolios that combine chilled, frozen, and shelf-stable formats to maximise cross-selling and retention.
JC - Analyst
5 days ago1 min read
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TRENOS SiGINT - China’s Functional Wellness Economy
China's functional wellness economy has surged to an estimated $638 billion, driven by a fusion of Traditional Chinese Medicine (TCM), technology, and consumer demand for functional, personalised health solutions. The market emphasises products offering tangible benefits, such as mood enhancement, digestive health, and beauty support, reflecting a shift towards holistic well-being. McKinsey & Company
JC - Analyst
May 91 min read
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