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TRENOS SiGINT: Chinese TikTok Turns Chilean Cherries into Clicks
Chile’s Global AG and Global Talsa Fresh have made social commerce the centrepiece of their 2025–26 Chinese cherry launch, using TikTok as a direct-to-consumer outlet for their new AG2 variety in China. The model fuses genetic innovation with influencer-led price modulation, the more buzz, the higher the yield, both online and off, turning cherries into clicks.
JC - Analyst
2 days ago2 min read
TRENOS SiGINT - China’s Functional Wellness Economy
China's functional wellness economy has surged to an estimated $638 billion, driven by a fusion of Traditional Chinese Medicine (TCM), technology, and consumer demand for functional, personalised health solutions. The market emphasises products offering tangible benefits, such as mood enhancement, digestive health, and beauty support, reflecting a shift towards holistic well-being. McKinsey & Company
JC - Analyst
May 91 min read
TRENOS SiGINT - China’s Industrial Mushroom Boom
Summary: China's industrial mushroom boom has scaled massively — from 60,000 tons in 1978 to over 42 million tons annually. It now represents a US$55 billion market, employing 25 million+ people. With 966 identified edible fungi (90 cultivated at scale), the sector is diversifying rapidly into functional food,
JC - Analyst
May 82 min read
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