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SiGINT


TRENOS SiGINT: Tunnel Hill Mushrooms - The Rise of Subterranean Foodcraft
Tunnel Hill Mushrooms is a standout example of ambient agriculture, leveraging stable underground microclimates to produce premium gourmet and medicinal fungi with minimal energy input.

Scott Mathias
Dec 10, 20252 min read


TRENOS SiGINT: Brad’s Air-Dried Vegetables as a New Snack Platform
Consumers want veg, but they also want convenience. Brad’s gives them both without guilt, without processing fatigue, and without needing to understand a chemistry set on the back of the pack. It’s simple, trustworthy, colourful and crucially, reliable. The kind of brand you grab because you know the veg is real.

Scott Mathias
Dec 10, 20252 min read


TRENOS SiGINT: It’s All a Matter of Perception (Why 'Vegan Still Trips People Up)
The global move away from the word “vegan” reflects a deep shift in how consumers perceive identity-linked food choices. Viral social proof shows that taste bias isn’t sensory, it’s psychological. Anonymous plant-based products routinely outperform animal-based benchmarks when the vegan label is removed, indicating that terminology, not technology, is the barrier. This is reshaping branding, menu engineering, and front-of-pack strategy across major markets.

Scott Mathias
Dec 8, 20252 min read


TRENOS SiGINT: India’s Plant-Based Snack Boom Is Reshaping the World’s Biggest Food Market
Seaweed chips, lentil crackers, chickpea protein bites, millet-based snack bars, and adaptogen-fortified munchables are becoming the new defaults, driven by busy urban consumers seeking quick nutrition without compromising flavour. With 2025 purchasing data showing India's plant-based snack boom surges in plant-based, fortified, and “mini-meal” snacks, India effectively becomes the world’s largest behavioural sandbox for plant-forward convenience foods.

Scott Mathias
Dec 8, 20252 min read


TRENOS SiGINT: If Breast Milk Changes in 6 Days, What’s Meat Doing to Your Blood in 6 Hours?
A controlled feeding trial in lactating mothers demonstrated that switching from beef to a plant-based meat analogue rapidly altered breast milk fatty acids (↑ medium-chain SFAs, ↓ long-chain PUFAs including ARA). This rapid biological response signals broader implications: if a single dietary swap can alter milk composition in under a week, then continuous consumption of animal meat is almost certainly reshaping adult blood lipid profiles daily, through mechanisms already do

Scott Mathias
Dec 8, 20252 min read


TRENOS SiGINT: Why Molly Ally Is Winning Asia’s Plant-Based Ice-Cream Race
Thai based, Molly Ally exemplifies a new strategic shift in Asia’s dairy-free category: products built around physiology-first design. With 70–90% lactose intolerance rates across East and Southeast Asia, the real addressable market is not “vegans”, it is everyone who wants dessert without digestive consequences. This reframing unlocks scale the Western plant-based category has struggled to reach.

Scott Mathias
Dec 8, 20252 min read


Avocados Just Smashed US Demand by More Than 1B Kilos
The US hitting 3 Billion pounds (1.3B Kgs) of avocados (Hass Avocado Board) signals category maturity and an accelerating shift toward nutrient-dense, whole-food ingredients with global scalability. Multi-origin sourcing (California, Peru, Mexico) is strengthening category resilience, but the deeper story is cultural as avocados have become a permanent dietary anchor with cross-meal relevance, high perceived value,

Scott Mathias
Dec 6, 20252 min read


TRENOS SiGINT: Plates London Plant-Based Michelin Star Blows Up the Vegan Myth
Plates London received its Michelin star in July 2025, validating plant-based fine dining at the highest culinary level. But the new data changes everything: 95% of its diners still eat meat. This recasts the star itself as less of a milestone and more of a catalyst, showing plant-based cuisine is not only culturally acceptable but commercially magnetic among mainstream diners. It confirms a behavioural shift where diners don’t need to be vegan to choose plant-based.

Scott Mathias
Dec 5, 20252 min read


TRENOS SiGINT: China Approves Mycoprotein as New Food Ingredient
China has issued its first-ever approval for Fusarium venenatum as a new food raw material, marking an historic milestone for the country’s future-food roadmap. This approval elevates mycoprotein from “alternative” to “strategic ingredient,” offering clarity on safety, production parameters, and mandated labelling for children, pregnant women, and those with fungal allergies.

Scott Mathias
Dec 4, 20252 min read


TRENOS SiGINT: Chocolate Haggis Takes ‘Ethnic Food’ to a Whole New Dimension for Hogmanay
The resurgence of Chocolate Haggis sits inside a broader trend of heritage comfort foods being re-engineered as novelty treats. Driven by nostalgia, social shareability, and a hunger for light-hearted food fun, the Scottish market is embracing a dessert version of a cultural icon..

Scott Mathias
Dec 4, 20252 min read


TRENOS SiGINT: Victoria’s Plant Protein Hub Plugs Into Trans-Tasman Food Innovation Grid
Victoria’s new Plant Protein Hub at Horsham SmartFarm is more than a local upgrade, it’s a structural plug-in to a wider ANZ innovation grid. With $9m for the hub and $3m for a climate-smart glasshouse, the site offers shared spaces for start-ups, researchers and growers, backed by a test kitchen and advanced analytical kit to develop high-protein crop varieties for plant-based.

Scott Mathias
Dec 4, 20253 min read


TRENOS SiGINT: Almonds Surge as Global Demand for Plant Protein Grows
Global almond supply is ramping up, production is forecast to hit 1.8 million tonnes (shelled), the highest since 2020-21, underpinned by favourable yields in the US, EU and Australia. At the same time, shifting consumer demand toward plant-based and flexitarian diets has elevated almonds as a credible protein source, offering about 21–22g protein per 100g, comparable to many animal proteins.

Scott Mathias
Dec 3, 20252 min read


TRENOS SiGINT: A Major Precision Fermentation Milestone for Eden Brew
FSANZ’s acceptance of Aussie, Eden Brew’s BCPP1 submission marks the first time milk protein via precision-fermentation has entered the ANZ regulatory system. This is an exciting moment not only for Eden Brew but for the broader ecosystem of novel-protein developers who now have a concrete pathway to follow.

Scott Mathias
Dec 2, 20252 min read


TRENOS SiGINT — Global Top 20 Food-Tech Companies to Watch (2026–2030)
The Top 20 food-tech companies identified here demonstrate a global move away from “alternative protein” novelty and toward industrial-grade food architecture. This is the beginning of a new supply-chain model.

Scott Mathias
Dec 2, 20253 min read


TRENOS SiGINT: Global Herbal Tea Market Boom Just Got Loud
The rise of herbal tea reflects the collision of ancient wellness culture with modern consumer anxiety. The category has evolved from “grandma’s remedy” to a high-margin, health-driven beverage sector, powered by natural ingredient claims, caffeine-free positioning, and regionally dominant players in Asia-Pacific. Chamomile leads due to bioactive compounds and marketing-friendly health narratives, while packaging innovation and sustainability demands reshape distribution.

Scott Mathias
Dec 1, 20252 min read


TRENOS SiGINT: CRISPR Supercharges Mycoprotein
A next-generation mycoprotein platform has emerged via CRISPR-engineered Fusarium venenatum, enabling 88% faster biomass production, 44% lower sugar input, and up to 60% lower emissions. This materially shifts cost curves, potentially enabling broader retail penetration and finally addressing alt-protein’s affordability ceiling. The consumer effect is simple: better texture, cheaper protein, and less “processing guilt” compared with traditional isolates.

Scott Mathias
Dec 1, 20252 min read


TRENOS SiGINT: Korean Temple Food Goes Global
Korean Temple Food signals a subtle but powerful shift: cultural cuisines rooted in discipline, gratitude, and seasonal plant ingredients are starting to influence the global future-food landscape more than tech-first products. Its rise is being driven by wellness-seeking consumers, sustainability interest among younger demographics, and the “cultural food as lifestyle” wave that’s now spilling across Asia, Europe, and North America. This draws a clean line between plant-base

Scott Mathias
Nov 28, 20252 min read


TRENOS SiGINT: Brevel Enters the Chlorella Market With Purallis
Brevel’s entry into the chlorella market backed by illuminated-fermentation and full-system control, signals a major shift toward precision-grown microalgae. Purallis is positioned as “pure, stable and customisable,” offering brands unprecedented control over nutritional profiles, contamination risks, and supply reliability.

Scott Mathias
Nov 27, 20252 min read


TRENOS SiGINT: Plant-Based Yogurt Surges as ANZ Brands Feel the Squeeze
Global plant-based yogurt demand is expanding at a steady 9.2% annual growth, led by gut-health trends and the normalisation of dairy-free products in mainstream retail. Coconut yogurt remains one of the strongest textural performers, but ANZ brands like Raglan (NZ), COYO (AU), and Coco Bella (AU) operate with a strategic disadvantage: total reliance on imported coconut cream and milk from Thailand and Sri Lanka.

Scott Mathias
Nov 27, 20252 min read


TRENOS SiGINT: Top Food Trends For 2026 - Protein Reigns
The latest Innova top food trends Insights data cements 2026 as the year when protein innovation must intersect with lifestyle relevance.

Scott Mathias
Nov 25, 20253 min read
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