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Israeli based Brevel and it's state-of the-art, illuminated fermentation platform is pushing microalgae beyond supplements and into everyday food formats like pasta and crackers. By producing high-value biomass at industrial scale, they’re enabling real-world applications today while building credibility for microalgae protein as a mainstream ingredient tomorrow.

Asian brands are driving a clear function + indulgence trend, using ice cream and coffee as stealth vehicles for biotech, novel proteins, and superfoods. From algae and bean-free coffee to precision-fermented bioactives, these food collabs give ingredient suppliers a consumer-facing story and retailers a new hook. Singapore’s regulatory ecosystem, Japan’s legacy food giants, and Malaysia’s café culture are positioning Asia as the test kitchen of functional indulgence.

Anuga 2025 dedicating Hall 1 to alternatives signals structural mainstreaming of plant-based and cultivated proteins. Exhibitors include Beyond Meat, Oatly, Omami (tofu), Tofutown, SunflowerFamily, Neggst (egg substitute), Jens Møller (algae caviar & shrimp), and Pacifico Biolabs (mycelium chicken). This cross-section spans multinational incumbents, niche innovators, and regional players, together creating gravitational pull for retailers and investors.