TRENOS SiGINT: Anuga 2025 Carves Out a Home for Future Foods

JC Analyst: September 2025

Signal: Anuga 2025 dedicating Hall 1 to alternatives signals structural mainstreaming of plant-based and cultivated proteins. Exhibitors include Beyond Meat, Oatly, Omami (tofu), Tofutown, SunflowerFamily, Neggst (egg substitute), Jens Møller (algae caviar & shrimp), and Pacifico Biolabs (mycelium chicken). This cross-section spans multinational incumbents, niche innovators, and regional players, together creating gravitational pull for retailers and investors.

Human Factor:

For smaller brands like Neggst or Omami, sharing a stage with Oatly and Beyond Meat provides instant legitimacy. For consumers, the cascade is subtle but powerful-when supermarket buyers see egg patties, vegan caviar, and mycelium chicken normalised at the world’s largest trade show, it increases the odds of those products showing up on local shelves.

TRENOS Metrics Snapshot

Signal	Data Point
TikTok Views	Pre-Anuga buzz under #Anuga2025, #FutureFood; exhibitor hashtags growing
Retail Footprint	Global B2B showcase; direct supermarket + foodservice trickle-down
Ingredient Format	Plant-based meat, dairy, seafood analogues, mycelium, egg substitutes
Product Range	Burgers, oat milks, tofu, seafood analogues, egg patties, protein mince
Consumer Segment	B2B buyers, supermarkets, foodservice, investors, flexitarians
Brand Origin	US (Beyond Meat, Oatly), EU (Omami, Pacifico, Jens Møller, Neggst)
Export Status	International
Trend Classification	Trade show mainstreaming / category centralisation
System Pressure Point	Global retail adoption + regulatory harmonisation

PFN NEWS LINK

ENDS: