TRENOS.ai

Anuga 2025 has just wrapped up and revealed an industry maturing beyond novelty. Plant-based and alternative proteins remain central, but the spotlight has shifted to integration: hybrid systems, fermented and microbial inputs, as well as nutrient-dense whole foods. Clean-label transparency and climate resilience now drive procurement, while personalised nutrition and functional benefits re-shape NPD briefs. The consumer signal is clear: “make it natural, make it traceable,

Anuga 2025 dedicating Hall 1 to alternatives signals structural mainstreaming of plant-based and cultivated proteins. Exhibitors include Beyond Meat, Oatly, Omami (tofu), Tofutown, SunflowerFamily, Neggst (egg substitute), Jens Møller (algae caviar & shrimp), and Pacifico Biolabs (mycelium chicken). This cross-section spans multinational incumbents, niche innovators, and regional players, together creating gravitational pull for retailers and investors.