TRENOS.ai

Anuga 2025 has just wrapped up and revealed an industry maturing beyond novelty. Plant-based and alternative proteins remain central, but the spotlight has shifted to integration: hybrid systems, fermented and microbial inputs, as well as nutrient-dense whole foods. Clean-label transparency and climate resilience now drive procurement, while personalised nutrition and functional benefits re-shape NPD briefs. The consumer signal is clear: “make it natural, make it traceable,

Collaboration is proving to be the growth lever for ANZ’s next-gen food players. By linking startups, research hubs, and international buyers, the region’s innovators are solving for scale, nutrition, and taste in one move. LILO Desserts illustrates how co-creation with partners unlocks new markets, new product formats, and new consumer occasions.