TRENOS SiGINT: Collaboration as ANZ’s Innovation Currency - LILO Colab Call

JC Analyst – Aug 2025

Signal Summary:

Collaboration is proving to be the growth lever for ANZ’s next-gen food players. By linking startups, research hubs, and international buyers, the region’s innovators are solving for scale, nutrition, and taste in one move. LILO Desserts illustrates how co-creation with partners unlocks new markets, new product formats, and new consumer occasions.

Human Factor:

Consumers get desserts fitting diverse lifestyles, indulgent but lighter on sugar, packed with protein or fibre, and aligned with personal values (Halal, vegan, gluten-free). For a region often sidelined by distance, collaboration is what puts ANZ food tech on the global menu.

TRENOS Metrics Snapshot

Signal	Data Point
Collaboration in ANZ Food Innovation	LILO Desserts LDSS model, ANDFOODS alt-dairy, Food Frontier advocacy
TikTok Views	Low direct — dessert formats under #highprotein, #healthydesserts ~85M combined
Retail Footprint	LILO ranked #32 RangeMe Top 50 (US), airline catering trials with United + SATS Singapore
Ingredient Format	Dairy, plant-based, fruit-forward, functional protein/fibre
Product Range	Mousses, crumbles, cheesecakes, foodservice tubs (60g/100g)
Consumer Segment	Airline passengers, aged-care residents, health-driven consumers, flexitarians
Brand Origin	New Zealand (LILO), Australia/NZ (ANDFOODS, Food Frontier)
Export Status	US retail traction, Singapore distribution, APAC airline channels
Trend Classification	Collaborative innovation / functional indulgence
System Pressure Point	Small ANZ market size driving ecosystem partnerships

PFN News Story Link.

ENDS: