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TRENOS SiGINT: Collaboration as ANZ’s Innovation Currency - LILO Colab Call
Collaboration is proving to be the growth lever for ANZ’s next-gen food players. By linking startups, research hubs, and international buyers, the region’s innovators are solving for scale, nutrition, and taste in one move. LILO Desserts illustrates how co-creation with partners unlocks new markets, new product formats, and new consumer occasions.
JC - Analyst
Aug 191 min read


TRENOS SiGINT 'Meat-Free Made Easy' Future Food Frontlines
Following a successful UK rollout, the Meat-Free Made Easy campaign is now being positioned for launch in Australia and New Zealand. UK convener Indy Kaur confirmed workshops held in partnership with the ANZ Alternative Protein Council, V2 Foods, Fry’s, and Simplot revealed similar category barriers across regions—consumer confusion, taste hesitation, and lack of familiarity.
JC - Analyst
May 211 min read
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