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TRENOS SiGINT 'Meat-Free Made Easy' Future Food Frontlines
Following a successful UK rollout, the Meat-Free Made Easy campaign is now being positioned for launch in Australia and New Zealand. UK convener Indy Kaur confirmed workshops held in partnership with the ANZ Alternative Protein Council, V2 Foods, Fry’s, and Simplot revealed similar category barriers across regions—consumer confusion, taste hesitation, and lack of familiarity.
JC - Analyst
5 days ago1 min read
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