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TRENOS SiGINT: Cheesecake Doing The Media Rounds - Downsizing To Upscale.
The emerging signal is not cheesecake, it's "Downsizing to Upscale." Across premium food categories, manufacturers are shifting from selling quantity to selling experience. Familiar products are being reinvented as premium, individually portioned formats capable of carrying new flavours, ingredients and sustainability stories.
Scott Mathias
1 day ago2 min read
TRENOS SiGINT: Collaboration as ANZ’s Innovation Currency - LILO Colab Call
Collaboration is proving to be the growth lever for ANZ’s next-gen food players. By linking startups, research hubs, and international buyers, the region’s innovators are solving for scale, nutrition, and taste in one move. LILO Desserts illustrates how co-creation with partners unlocks new markets, new product formats, and new consumer occasions.
JC - Analyst
Aug 19, 20251 min read
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