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TRENOS SiGINT: Nourish Ingredients European Expansion
Australian precision-fermentation fat maker Nourish Ingredients establishes a global hub in Leiden, Netherlands, signalling European commercialisation of designer lipids.
JC - Analyst
Oct 232 min read


TRENOS SiGINT: WOA Lupin Milk Locks in Barista Functionality
WOA - Wide Open Agriculture - has crossed the core technical threshold for lupin milk by creating a stable foam, neutral taste, creamy texture, all built on a proprietary isolate and protected by a PCT filing. The go-to-market rides B2B distribution into on-trend tea/coffee beverages in China, where scale and speed favour ingredient suppliers with IP.
JC - Analyst
Oct 232 min read


TRENOS SiGINT: The World's Largest Blueberry That Ate New Zealand
New Zealand’s berry sector just levelled up. The Fresh Berry Company, backed by Driscoll’s, is introducing the Eterna, the world’s largest blueberry variety, into local production. The fruit, weighing up to 20.4 grams, will be grown under plastic tunnel houses in Kerikeri, Waikato, and soon Nelson, signalling a clear shift toward premiumisation and export-ready novelty crops.
JC - Analyst
Oct 222 min read


TRENOS SiGINT: How New Zealand Is Rewiring Traditional Chinese Medicine
A New Zealand-born nutrient extraction platform is modernising the world’s US$60 billion Traditional Chinese Medicine industry by replacing ancient decoction methods with low-temperature, low-pressure precision extraction.
JC - Analyst
Oct 222 min read


TRENOS SiGINT: Chinese TikTok Turns Chilean Cherries into Clicks
Chile’s Global AG and Global Talsa Fresh have made social commerce the centrepiece of their 2025–26 Chinese cherry launch, using TikTok as a direct-to-consumer outlet for their new AG2 variety in China. The model fuses genetic innovation with influencer-led price modulation, the more buzz, the higher the yield, both online and off, turning cherries into clicks.
JC - Analyst
Oct 212 min read


TRENOS SiGINT: The Rise of the Bean – Join Squeaky Bean & Its UK Winter Pie Revolution
UK's Squeaky Bean expands into the ready-meal category with the launch of its first-ever plant-based pies at Tesco UK, merging comfort, convenience, and functional gut-health appeal.
JC - Analyst
Oct 202 min read


TRENOS SiGINT: Brazil Code-Cracking Fish
Brazilian scientists are code-cracking fish by establishing a volatile-compound map for plant-based fish analogues, showing which aromas drive acceptance and which repel consumers. The study bridges the taste-experience gap that’s kept seafood analogues niche.
JC - Analyst
Oct 202 min read


TRENOS SiGINT: Canada’s Fungi Fix – Maia Farms ‘Shred’ Makes Plant Protein Actually Taste Good
The rise of plant–plant hybrids marks a quiet but decisive shift in alternative proteins. As meat–mushroom blends fade under regulatory and identity fatigue, companies like Canada's, Maia Farms are creating a new middle ground, hybrids that combine two complementary plant systems to overcome flavour fatigue and texture failure. By merging oyster mushroom mycelium with Canadian yellow pea, The Shred demonstrates fungi can be an ingredient architecture, not just an additive.
JC - Analyst
Oct 202 min read


TRENOS SiGINT: Cultivated Duck Flies South
France’s GOURMEY has taken a decisive regulatory leap by filing Application A1341 with FSANZ for its cell cultivated duck biomass. The regulator’s choice to assess it via the General (Level 5) route, rather than the lengthy Major Procedure, compresses approval to roughly 10 months and requires only one round of consultation. That’s the clearest signal yet that FSANZ sees cultivated meat as a manageable food-safety challenge, not an existential threat.
JC - Analyst
Oct 192 min read


TRENOS SiGINT: Cream Without a Country – NZ Food Awards 2025
NZ Food Awards 2025 - The Supreme Award win for Fonterra’s Easy Bakery Cream showcases NZ’s world-class dairy R&D — but also exposes the system’s export bias. A product Kiwis can’t buy wins top honours while non-animal innovators like Otis, Elta Ego, and Giesen redefine the meaning of “creaminess” at home. Add the sale of Anchor to Lactalis, and the scene looks more Paris than Palmerston North.
JC - Analyst
Oct 182 min read


TRENOS SiGINT: Raw C Coconut Water Outsells Soft Drinks As Pop Loses Its Fizz
Raw C Coconut water has crossed the line from health-aisle curiosity to mainstream disruptor. Raw C’s record-breaking week through Woolworths, Australia, outselling 1.25 L soft drinks on units, signals a category inversion where “natural hydration” now trumps “carbonated refreshment.” Retailers are re-allocating shelf space, and soft drink giants must be feeling the tremor.
JC - Analyst
Oct 182 min read


TRENOS SiGINT: Breeding Sows Trapped in Iron -Why Not Cultivated Pork ?
Public consultation on the NZ Animal Welfare (Management of Pigs) Amendment Bill has reignited debate over breeding sows farrowing crates, with the SPCA NZ and Vegan Society NZ urging submissions before 23 October. The Bill proposes extending crate use until 2035 and sanctioning “temporary” confinement indefinitely, despite the 2020 High Court ruling deeming the practice unlawful let alone cruel.
JC - Analyst
Oct 172 min read


TRENOS SiGINT: NZ’s Wonky Box Takes On Kiwi Supermarket Cartel
The Wonky Box expansion into meat and pantry lines signals a decisive move from niche produce-rescue to full-service grocery disruptor seen as a grassroots response to years of supermarket price-gouging and opaque sourcing.
JC - Analyst
Oct 172 min read


TRENOS SiGINT: Fable Bridges the Hybrid Meat Divide
Fable Meat Co's shiitake-infused beef through the Central Market in Texas, marks the commercial breakout of hybrid meat - a pragmatic middle ground where plant and animal proteins collaborate rather than compete. The brand’s success in Texas demonstrates that flexitarianism isn’t a niche; it’s mainstreaming through flavour, not ideology.
JC - Analyst
Oct 172 min read


TRENOS SiGINT: NSW Plant Protein Prospectus
The Australian state of New South Wales has unveiled a comprehensive prospectus promoting regional investment in plant protein manufacturing across five key zones: Riverina Murray, New England North West, Central West Orana, North Coast, and Hunter Central Coast.
JC - Analyst
Oct 152 min read


TRENOS SiGINT: Redefine Meat Hits ASDA UK Freezers
The first major UK retail landing for BioPrinted plant-based “New-Meat” signals a strategic pivot: 3D-structured meat analogues are entering mass retail. Redefine Meat’s launch through ASDA moves the brand from foodservice novelty to freezer-aisle reality, merging tech innovation with mainstream accessibility.
JC - Analyst
Oct 152 min read


TRENOS SiGINT: The Taste of Change- Fat, Fear and the NextGen Food Future
The Sydney, Australia Alt.Protein 25 Conference trends emergence confirmed a generational shift as the industry is quietly re-branding itself around NextGen Food, pragmatic, tech-driven, and consumer-anchored. Cultivated and precision fats are reframed as both flavour and function tools with algae and fermentation innovators chasing cost parity through partnerships; and “trust” replacing “disruption” as the ultimate KPI.
JC - Analyst
Oct 152 min read


TRENOS SiGINT: Made & Grown – The Future of Food Biotechnology & Biomanufacturing in Australia
Australia’s shift from agricultural exporter to sovereign bio-manufacturer is accelerating, with the CellAg Australia's Made & Grown white paper positioning food biotechnology as critical infrastructure. Precision fermentation, molecular farming and cell cultivation are reframed as security assets, de-risking climate exposure, import dependence, and supply-chain fragility. The report’s 25 recommendations call for a national “Feeding Australia” bio-strategy, FSANZ reform, and
JC - Analyst
Oct 152 min read


TRENOS SiGINT: Next-Gen Proteins 2026 - Mintel
Dietary Next-Gen Proteins are here where consumers are swapping rigid protein targets for diversity-first eating that blends plant, fungal and algal sources with fibre-rich, heritage-coded formats. MINTEL expects portfolio moves into mung bean, hemp, mycoprotein and microalgae, with APAC know-how seeding Western launches.
JC - Analyst
Oct 142 min read


TRENOS SiGINT: Whole Foods Market's 2026 Food Trends
Whole Foods Market’s 2026 food trend forecast confirms a consumer reset: less artificial, more ancestral. The focus on tallow, fibre, vinegar, and female producers reflects a convergence of nostalgia, nutrition, and social consciousness shaping grocery innovation.
JC - Analyst
Oct 132 min read
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