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TRENOS SiGINT: Murni Gives Aussie Plant-Based a Reset
Murni signals a structural pivot in Australia’s plant-based landscape: a return to whole-food proteins that can scale without the emissions, cost structures, and cold-chain fragility that sank the last wave of over-processed plant-based brands. Shelf-stable tempeh is a category unlock — low-energy, low-waste, culturally grounded, and immediately viable for retail, meal-kits, canteens, aged care, and regional stores that previously couldn’t handle chilled alt-protein.

Scott Mathias
Nov 182 min read


TRENOS SiGINT: Made & Grown – The Future of Food Biotechnology & Biomanufacturing in Australia
Australia’s Made & Grown white paper reframes biotechnology as a cornerstone of national resilience. It positions food biomanufacturing not as an economic bonus but as strategic infrastructure, vital for defending against climate volatility, disrupted imports, and biosecurity threats. The report urges the federal government to embed food security in defence planning, fund shared scale-up hubs, and fast-track regulatory reform for new proteins and precision-fermented ingredien
JC - Analyst
Nov 32 min read


TRENOS SiGINT: One More Serve of Veggies a Day Equals Big System Ripple
A 75–100 g daily uplift in fruit and veggies intake across Australia and New Zealand could reshape both public health and the food economy. It equates to roughly 1.2 million tonnes of extra produce flowing through ANZ supply chains and a measurable reduction in healthcare costs. The policy and industry alignment exists, but what’s needed now is a consumer pull signal powered by better products, stronger marketing, and easier access.
JC - Analyst
Oct 302 min read


TRENOS SiGINT: Ferrero Expands Global Hazelnut Supply
The Ferrero Chilean expansion (backed by its agricultural subsidiary Agrichile) strengthens year-round hazelnut flow into its confectionery plants and secures traceable, high-oleic nuts certified to Ferrero’s “Horizon” sustainability standards. Chile’s Mediterranean-style climate mirrors parts of Victoria, Australia and Canterbury, New Zealand, making this development a potential template for ANZ diversification into premium nut crops.
JC - Analyst
Oct 282 min read


TRENOS SiGINT: Australasia’s Quiet Wellness Boom
A new “functional-natural” wellness boom is gaining momentum under the radar of the alt-protein noise. Instead of mimicking meat, these brands are harnessing fermentation, plant prebiotics, and caffeine-free stimulation to feed both body and brain. The mood-regulating and gut-nourishing niches are rapidly converging, led by small-scale producers leveraging native and regenerative agriculture.
JC - Analyst
Oct 242 min read


TRENOS SiGINT: WOA Lupin Milk Locks in Barista Functionality
WOA - Wide Open Agriculture - has crossed the core technical threshold for lupin milk by creating a stable foam, neutral taste, creamy texture, all built on a proprietary isolate and protected by a PCT filing. The go-to-market rides B2B distribution into on-trend tea/coffee beverages in China, where scale and speed favour ingredient suppliers with IP.
JC - Analyst
Oct 232 min read


TRENOS SiGINT: Cultivated Duck Flies South
France’s GOURMEY has taken a decisive regulatory leap by filing Application A1341 with FSANZ for its cell cultivated duck biomass. The regulator’s choice to assess it via the General (Level 5) route, rather than the lengthy Major Procedure, compresses approval to roughly 10 months and requires only one round of consultation. That’s the clearest signal yet that FSANZ sees cultivated meat as a manageable food-safety challenge, not an existential threat.
JC - Analyst
Oct 192 min read


TRENOS SiGINT: Australian Startupbootcamp Cohort 2025 Reads Like A Bio-Food Dream List
The second Australian Startupbootcamp Cohort round, backed by the Industry Growth Program, is openly promoting food biomanufacturing in Australia. Fourteen companies are in the mix, but those centred on mushrooms, cultivated meat, seaweed, and supplements highlight a government-endorsed recognition of biotech food as a critical frontier. The cohort blends consumer-facing innovation with enabling infrastructure, from cell-media substitutes to indigenous plant nutraceuticals.
JC - Analyst
Oct 42 min read


TRENOS SiGINT: The Australian Plant-Protein Sector Slow Burn
The Australian plant-protein sector is moving steadily, not spectacularly. With projected growth to USD 599.8 million by 2033, the category is consolidating around better products and more realistic consumer expectations.
JC - Analyst
Sep 302 min read


TRENOS SiGINT: CJ's Expands K-Food in Oceania
K-Food - Korean food company, CJ CheilJedang Bibago brand has shifted gears in Oceania from imported dumplings to locally made staples. With 3,300+ Aussie store placements, 60% YoY growth in mandu (dumplings), and new frozen lines, K-food is now playing in the mainstream grocery game.
JC - Analyst
Sep 292 min read


TRENOS SiGINT: Plant Proteins Quietly Go Mainstream as FROOM Enters Delidoor
The inclusion of FROOM in Delidoor’s 12,000 meals-a-week, national frozen meal service marks a subtle yet powerful signal: plant proteins are entering the mass-convenience space. This isn’t niche vegan retail, it’s a trusted family meal service building credibility and volume. By embedding plant protein into normal purchasing behaviour, Fascin8foods demonstrates how ingredient brands can scale by partnering with established foodservice operators rather than chasing supermarke
JC - Analyst
Sep 191 min read


TRENOS SiGINT : Cultivated Meat vs. Aussie Meat Lobby Politics
Cultivated meat has finally achieved regulatory approval in Australia, yet political pressure is rising: at Queensland’s LNP gathering, there’s a deliberate push to outlaw lab-grown meat, revealing entrenched agri‑power pushing back. This is a pivotal moment where regulatory triumphs might be undone by legislative bloc. Cultivators must now navigate not just food-safety exams, but political capture.
JC - Analyst
Aug 181 min read


TRENOS SiGINT: Monash Students Lead Australia’s Alt-Protein Charge
The Monash Alt Protein Project is proof the next wave of sustainable food innovation isn’t waiting for corporate R&D labs to set the pace. This student-led initiative, selected by The Good Food Institute to join a global network of alt-protein university projects, is connecting Monash’s biotech, food science, and environmental expertise with Melbourne’s growing start-up scene.
JC - Analyst
Aug 151 min read


TRENOS SiGINT: Who Controls the Food, Controls the Future - CAA White Paper
Cellular Agriculture Australia’s latest white paper (CAA) makes the case: both nations have the talent, regulatory strength, and clean feedstocks to lead, but lack clear industrial policy to scale biomanufactured food production onshore. If they don’t act, they risk becoming spectators in a global food system no longer reliant on land or climate — and vulnerable to losing export relevance in a self-feeding world.
JC - Analyst
Jul 112 min read
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