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TRENOS SiGINT: Why Global Blueberry Demand Keeps Climbing
The global blueberry demand has officially crossed from “premium fruit” into “everyday health staple.” Consumption is surging in the US, EU, China, and early-stage Asian markets because blueberries slot neatly into the healthy-snacking trend, simple, nutritious, and perceived as “clean.” On the supply side, Peru and Morocco continue reshaping the global export map,
Scott Mathias
Nov 25, 20252 min read
TRENOS SiGINT: The World's Largest Blueberry That Ate New Zealand
New Zealand’s berry sector just levelled up. The Fresh Berry Company, backed by Driscoll’s, is introducing the Eterna, the world’s largest blueberry variety, into local production. The fruit, weighing up to 20.4 grams, will be grown under plastic tunnel houses in Kerikeri, Waikato, and soon Nelson, signalling a clear shift toward premiumisation and export-ready novelty crops.
JC - Analyst
Oct 22, 20252 min read
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