top of page


TRENOS SiGINT: Australia's 2025 Food Signals, Provenance & Plant-Forward Eating
Australia’s 2025 food signals point to a structural shift rather than a trend cycle. Pureprofile’s national social-insights model highlights a population leaning hard into provenance, local sovereignty, plant-forward living, and an AI-enabled reimagining of product development. Traditional narratives of “premium imports” are being displaced by identity-led consumption treating food as cultural expression, not just nutrition. Australia isn’t waiting for permission, it’s invent

Scott Mathias
Dec 13, 20253 min read


TRENOS SiGINT: Plant-Based Yogurt Surges as ANZ Brands Feel the Squeeze
Global plant-based yogurt demand is expanding at a steady 9.2% annual growth, led by gut-health trends and the normalisation of dairy-free products in mainstream retail. Coconut yogurt remains one of the strongest textural performers, but ANZ brands like Raglan (NZ), COYO (AU), and Coco Bella (AU) operate with a strategic disadvantage: total reliance on imported coconut cream and milk from Thailand and Sri Lanka.

Scott Mathias
Nov 27, 20252 min read


TRENOS SiGINT: Top Food Trends For 2026 - Protein Reigns
The latest Innova top food trends Insights data cements 2026 as the year when protein innovation must intersect with lifestyle relevance.

Scott Mathias
Nov 25, 20253 min read


TRENOS SiGINT: Whole Foods Market's 2026 Food Trends
Whole Foods Market’s 2026 food trend forecast confirms a consumer reset: less artificial, more ancestral. The focus on tallow, fibre, vinegar, and female producers reflects a convergence of nostalgia, nutrition, and social consciousness shaping grocery innovation.
JC - Analyst
Oct 13, 20252 min read


TRENOS SiGINT: Anuga 2025 Food Trends
Anuga 2025 has just wrapped up and revealed an industry maturing beyond novelty. Plant-based and alternative proteins remain central, but the spotlight has shifted to integration: hybrid systems, fermented and microbial inputs, as well as nutrient-dense whole foods. Clean-label transparency and climate resilience now drive procurement, while personalised nutrition and functional benefits re-shape NPD briefs. The consumer signal is clear: “make it natural, make it traceable,

Scott Mathias
Oct 9, 20252 min read
bottom of page
