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TRENOS SiGINT: EU “Veggie-Burger” Ban Vote
Consumers buy a plant-based “veggie burger” because they cook like burgers. Rename them “discs” and you add friction at the shelf. Evidence suggests consumers aren’t confused by familiar culinary words when “vegan/plant-based” is clearly shown, so any forced renaming risks confusion, not clarity.
JC - Analyst
Oct 102 min read
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