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TRENOS SiGINT: New Zealand's Peanut Trials Point To Bigger Food Opportunities
The peanut trials are not really about peanuts although an initial beneficiary will be the popular Kiwi peanut butter brand PIC'S.
They represent another data point suggesting New Zealand's northern regions may support a broader range of higher-value food crops than previously thought. Rather than competing in commodity agriculture, Northland could progressively diversify into climate-adapted specialty crops supplying domestic manufacturers and premium export markets.
Scott Mathias
Jul 102 min read
TRENOS SiGINT: Now 8 – Fix & Fogg Goes U.S. Wide
New Zealand's, Fix & Fogg has secured one of the most coveted positions in American retail: eight nut butter SKUs ranged nationally across all Whole Foods Market stores. From a farmers’ market side-hustle in Wellington to 3,500+ U.S. stockists, their rise underscores how small, values-driven Kiwi brands can scale into global grocery giants. The U.S. nut butter aisle is brutal, yet Fix & Fogg has carved out premium territory, powered by sustainability credentials, B Corp statu
JC - Analyst
Aug 21, 20252 min read
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