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Rabobank's Succession 2050 report represents a watershed moment in New Zealand's food future narrative. For perhaps the first time, one of the country's most influential agribusiness institutions has publicly placed precision fermentation, biotechnology, functional nutrition, advanced plant science and molecular manufacturing alongside traditional farming as part of New Zealand's long-term competitive strategy.

The global blueberry demand has officially crossed from “premium fruit” into “everyday health staple.” Consumption is surging in the US, EU, China, and early-stage Asian markets because blueberries slot neatly into the healthy-snacking trend, simple, nutritious, and perceived as “clean.” On the supply side, Peru and Morocco continue reshaping the global export map,