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TRENOS SiGINT: Bioprinted Meat Snags Big Time UK Grocery Award
This award win by Redefine Meat’s Flank Steak clearly shows the growing commercial and perceptual acceptance of bioprinted meat cuts. The technology replicates the texture and muscle-fibre alignment of whole-cut meat, signalling an evolution beyond typical mince-or-patty plant alternatives.
JC - Analyst
Nov 122 min read
TRENOS SiGINT: Redefine Meat Hits ASDA UK Freezers
The first major UK retail landing for BioPrinted plant-based “New-Meat” signals a strategic pivot: 3D-structured meat analogues are entering mass retail. Redefine Meat’s launch through ASDA moves the brand from foodservice novelty to freezer-aisle reality, merging tech innovation with mainstream accessibility.
JC - Analyst
Oct 152 min read
TRENOS SiGINT: Redefine Meat’s Institutional Advance
Redefine Meat’s deployment into Catterick Garrison, the UK's largest European military facility, marks a new phase as institutional catering shifts from pilot projects to mainstream procurement. Military kitchens, healthcare providers, and campus caterers now weigh environmental impact alongside calories and cost. The battlefield for alternative proteins isn’t the retail fridge, it’s the institutional contract.
JC - Analyst
Sep 221 min read
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