TRENOS SiGINT: Redefine Meat’s Institutional Advance

JC Analyst September 2025

Signal:

Redefine Meat’s deployment into Catterick Garrison, the UK's largest European military facility, marks a new phase as institutional catering shifts from pilot projects to mainstream procurement. Military kitchens, healthcare providers, and campus caterers now weigh environmental impact alongside calories and cost. The battlefield for alternative proteins isn’t the retail fridge, it’s the institutional contract.

Human Factor:

For soldiers, food isn’t fashion- it’s fuel. A 45% uptake in a base mess hall suggests plant-based has crossed the credibility threshold. If the product works for men and women under physical load, it sends a powerful message to students, patients, and employees that this isn’t compromise food, it’s performance protein.

TRENOS Metrics Snapshot

Signal	Data Point
TikTok Views	Growing #altprotein military & institutional food clips (est. 1–2M cumulative)
Retail Footprint	Minimal; focus shifting to institutional contracts
Ingredient Format	Bio-printed meat analogues (steaks, mince, pulled meat)
Product Range	Redefine burger, beef flank, lamb kebab, pulled beef, pork alternatives
Consumer Segment	Institutional diners (soldiers, students, hospital patients)
Brand Origin	Israel
Export Status	Active in EU, UK, Singapore, with institutional trials scaling
Trend Classification	Institutionalisation of plant-based proteins
System Pressure Point	Defence & healthcare food budgets balancing cost, sustainability, and supply security

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