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TRENOS SiGINT Tesco’s Root & Soul Range Targets Flexitarians with Plant-Forward Precision
Tesco has quietly rolled out Root & Soul, a new private-label range of plant-led prepared meals, aimed at health-conscious flexitarians looking for weeknight convenience without resorting to meat substitutes. The range champions whole vegetables, grains, and legumes—think tempura carrots, bulgur blends, and paprika-glazed roots—presented with modern, premium packaging underpinned by accessible pricing.
JC - Analyst
May 191 min read
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