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TRENOS SiGINT: Luxury Fruit and Why Saudi Arabia Is Betting on White Strawberries
Saudi Arabia’s white strawberry debut in Hail reflects a broader strategic change - premium horticulture as a hedge against the weather, water constraints, and commodity exposure. Whether described through advanced cultivation techniques or wrapped in more romantic origin stories, the intent is clear - high-value plants over high-volume staples.
Scott Mathias
Jan 272 min read
TRENOS SiGINT: NZ’s 26 Seasons Signs Saudi Strawberry Partnership
New Zealand’s 26 Seasons has struck a commercial deal with Saudi Arabia’s Qassim Strawberry & Fruit Cooperative Society, pairing Kiwi indoor vertical farming with Saudi demand for premium fruit under Vision 2030. The partnership, signed in Riyadh alongside four others, is projected to deliver more than NZ$100m in value, helping New Zealand push toward its 10-year goal of doubling exports.
JC - Analyst
Sep 21, 20251 min read
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