TRENOS SiGINT: NZ’s 26 Seasons Signs Saudi Strawberry Partnership
- JC - Analyst
- Sep 21
- 1 min read
JC Analyst -September, 2025
Signal:
New Zealand’s 26 Seasons has struck a commercial deal with Saudi Arabia’s Qassim Strawberry & Fruit Cooperative Society, pairing Kiwi indoor vertical farming with Saudi demand for premium fruit under Vision 2030. The partnership, signed in Riyadh alongside four others, is projected to deliver more than NZ$100m in value, helping New Zealand push toward its 10-year goal of doubling exports.
Human Factor:
Strawberries in the desert sound like a mirage, but for Saudi households it’s a tangible upgrade in choice and freshness. For New Zealand growers and agri-tech innovators, it’s recognition that their know-how travels well beyond temperate climates, unlocking jobs and reinforcing national pride in food innovation.
ENDS:
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