TRENOS.ai

The signal isn’t “boom or bust”, it’s portfolio fitness. Headline numbers on the global market remain bullish to 2031, while the United States meat alternatives retail is pruning chilled sets and nudging shoppers toward frozen, value, and flavour-first formats. M&A (Loma Linda/Tuno), rebrands (Beyond→“Beyond”), and new chicken lines (JUST Meat) show operators chasing taste, price, and convenience over ideology. Expect more blended, cleaner-label, and channel-specific plays a

Consumers are being whiplashed between TikTok wellness influencers warning against “toxic seed oils” and the long arc of evidence-based nutrition. This study gives households clear, practical swaps - a drizzle of plant-oil like olive, sunflower or soy oil, instead of a pat of butter. Accessible, affordable, and life-saving, but thats if messaging cuts through the noise.