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Juicy Marbles has extended its whole-cut credibility into the burger category with Umami Burger, a high-protein, whole-food-forward patty now live in 225 UK locations via Tesco. The product deliberately targets the middle ground between traditional veggie burgers and ultra-realistic meat analogues, using fermented ingredients and seitan to deliver texture without leaning on heavy flavour masking or aggressive processing.

Tesco has quietly rolled out Root & Soul, a new private-label range of plant-led prepared meals, aimed at health-conscious flexitarians looking for weeknight convenience without resorting to meat substitutes. The range champions whole vegetables, grains, and legumes—think tempura carrots, bulgur blends, and paprika-glazed roots—presented with modern, premium packaging underpinned by accessible pricing.