TRENOS.ai

This award win by Redefine Meat’s Flank Steak clearly shows the growing commercial and perceptual acceptance of bioprinted meat cuts. The technology replicates the texture and muscle-fibre alignment of whole-cut meat, signalling an evolution beyond typical mince-or-patty plant alternatives.

UK's Squeaky Bean expands into the ready-meal category with the launch of its first-ever plant-based pies at Tesco UK, merging comfort, convenience, and functional gut-health appeal.

The first major UK retail landing for BioPrinted plant-based “New-Meat” signals a strategic pivot: 3D-structured meat analogues are entering mass retail. Redefine Meat’s launch through ASDA moves the brand from foodservice novelty to freezer-aisle reality, merging tech innovation with mainstream accessibility.

The UK’s plant-pulse wave signalled a maturing, stabilising plant-based market. Category leaders like BOSH!, THIS™, and BOL are repositioning around nutrition, convenience, and taste credibility. Supermarkets are embracing frozen and chilled SKUs with strong functional benefits, a move from “alternative meats” toward whole-food, vegetable-first innovation. These signals show an industry re-setting for longevity using simpler ingredients, cleaner labels, and formats that norm

UK based, Whitworths’ walnut-based mince signals a shift in the meat-free category: less tech-driven mimicry, more wholefood honesty. With three ingredients and global flavour spins, it aims to appeal to flexitarians who value both texture and transparency. Launching through Ocado and Gousto, it could pressure rivals to rethink over-processed formulas.

Redefine Meat experienced a sharp rise on UK's Ocado, August food searches, reflecting the fusion of seasonal BBQ culture with next-gen plant-based parity. Consumer curiosity plus rising cost-of-living pressures are pushing alt-meat into prime summer behaviour patterns.

Hawkens Gingerbread, based in Grantham, has achieved a UK first, growing ginger commercially in flood-and-drain hydroponic tunnels. Founder Alastair Hawken developed a controlled tropical environment (25–30 °C and ~85% humidity) to bypass the UK’s unsuitable climate, aiming to reduce import reliance and cut 38 tonnes of CO₂ emissions linked to imported ginger.

Following a successful UK rollout, the Meat-Free Made Easy campaign is now being positioned for launch in Australia and New Zealand. UK convener Indy Kaur confirmed workshops held in partnership with the ANZ Alternative Protein Council, V2 Foods, Fry’s, and Simplot revealed similar category barriers across regions—consumer confusion, taste hesitation, and lack of familiarity.