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UK based, Whitworths’ walnut-based mince signals a shift in the meat-free category: less tech-driven mimicry, more wholefood honesty. With three ingredients and global flavour spins, it aims to appeal to flexitarians who value both texture and transparency. Launching through Ocado and Gousto, it could pressure rivals to rethink over-processed formulas.

Redefine Meat experienced a sharp rise on UK's Ocado, August food searches, reflecting the fusion of seasonal BBQ culture with next-gen plant-based parity. Consumer curiosity plus rising cost-of-living pressures are pushing alt-meat into prime summer behaviour patterns.

Hawkens Gingerbread, based in Grantham, has achieved a UK first, growing ginger commercially in flood-and-drain hydroponic tunnels. Founder Alastair Hawken developed a controlled tropical environment (25–30 °C and ~85% humidity) to bypass the UK’s unsuitable climate, aiming to reduce import reliance and cut 38 tonnes of CO₂ emissions linked to imported ginger.

Following a successful UK rollout, the Meat-Free Made Easy campaign is now being positioned for launch in Australia and New Zealand. UK convener Indy Kaur confirmed workshops held in partnership with the ANZ Alternative Protein Council, V2 Foods, Fry’s, and Simplot revealed similar category barriers across regions—consumer confusion, taste hesitation, and lack of familiarity.