TRENOS SiGINT: Redefine Meat Has Taken Over the Grill This UK Summer

JC Analyst – September 2025

Signal:

Redefine Meat experienced a sharp rise on UK's Ocado, August food searches, reflecting the fusion of seasonal BBQ culture with next-gen plant-based parity. Consumer curiosity plus rising cost-of-living pressures are pushing alt-meat into prime summer behaviour patterns.

Human Factor:

For British shoppers, this is no longer “vegan vs meat.” It’s about choice at the grill and burgers that sear, kofta that sizzles, and products carrying the same cultural weight as a barbecue steak — without the cow.

TRENOS Metrics Snapshot

Signal	Data Point
Search Spike	+248% week-on-week on Ocado
TikTok Views	Growing #BBQhacks with plant-based burgers (est. >5M views in UK)
Retail Footprint	Ocado national coverage; moving into Tesco/Waitrose trials
Ingredient Format	Plant-based meat analogues (burger, kofta)
Product Range	Food-service & retail crossover
Consumer Segment	Flexitarians, BBQ families, curious foodies
Brand Origin	Israel
Export Status	Europe, UK, selected APAC pilots
Trend Classification	Alternative Protein – Meat Analogue
System Pressure Point	Climate & livestock cost pressures vs consumer BBQ culture

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