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TRENOS SiGINT: Oscar Mayer's 'EveryBun Pack' Test
Oscar Mayer’s 'EveryBun Pack' signals a major packaging pichange - appeasing flexitarian households without forcing blended compromises. By sealing meat and vegan dogs together in one tray, Kraft Heinz is acknowledging dual appetites in the same kitchen, betting on convenience as the mediator.
JC - Analyst
3 days ago2 min read


TRENOS SiGINT: Community Over Competition – Grater Goods x Green Dinner Table
Christchurch’s plant-based leaders Grater Goods and Green Dinner Table have joined forces in a strategic acquisition aimed at long-term survival in a volatile food landscape. Flip Grater’s deli brand has acquired Green Dinner Table’s meal box business, keeping both labels intact while integrating operations, logistics, and creative development. The collaboration aims to safeguard values-led, independent food culture in New Zealand while broadening reach to more consumers.
JC - Analyst
Aug 151 min read
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