TRENOS SiGINT: Indian Planet-Based Burgers - Shandi Global

JC Analyst: August 2025

Signal:

The Shandi Global trajectory signals a powerful trend - Indian-rooted innovation, incubated in Singapore, is now shaping the global plant-protein market. What began as parental frustration with one underwhelming burger is morphing into a scaled, science-driven enterprise tackling affordability, nutrition, and protein access at mass-market levels.

Human Factor:

At its core, Shandi Global is a family story as parents wanting their child to enjoy a burger without compromising values or nutrition. That resonance, food made for real families, not just “flexitarian niches”, is what makes Shandi stand out in a crowded market. It’s also why their model could resonate deeply with Indian consumers, where taste, trust, and cultural context matter as much as price.

TRENOS Metrics Snapshot

Signal	Data Point
TikTok Views	Plant-based burger hashtag in India: >120M views (2025 est.)
Retail Footprint	B2B supply in Singapore, Middle East, Canada, AUS; Indian retail pending
Ingredient Format	Chickpea, mung bean, soy, pea; enzyme inhibition tech for clean taste
Product Range	Burgers, chicken strips, nuggets; institutional menus in schools/hospitals
Consumer Segment	Schools, hospitals, fitness, vegetarian families, climate-aware Gen Z
Brand Origin	Founded by Indian scientists, HQ in Singapore, deep R&D links to India
Export Status	Global expansion underway; rejected $8M acquisition offer to stay independent
Trend Classification	Plant-based protein, family-driven innovation, Indian-global food tech
System Pressure Point	Protein deficiency, climate adaptation, cultural taste adaptation
$$$ Projection	Current valuation ~USD 30M; revenue ≈ USD 0.5M/month, +15% MoM growth

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