TRENOS.ai

The UK’s plant-pulse wave signalled a maturing, stabilising plant-based market. Category leaders like BOSH!, THIS™, and BOL are repositioning around nutrition, convenience, and taste credibility. Supermarkets are embracing frozen and chilled SKUs with strong functional benefits, a move from “alternative meats” toward whole-food, vegetable-first innovation. These signals show an industry re-setting for longevity using simpler ingredients, cleaner labels, and formats that norm

The signal isn’t “boom or bust”, it’s portfolio fitness. Headline numbers on the global market remain bullish to 2031, while the United States meat alternatives retail is pruning chilled sets and nudging shoppers toward frozen, value, and flavour-first formats. M&A (Loma Linda/Tuno), rebrands (Beyond→“Beyond”), and new chicken lines (JUST Meat) show operators chasing taste, price, and convenience over ideology. Expect more blended, cleaner-label, and channel-specific plays a

Malaysia Airlines has added a fully plant-based satay made from Lion’s Mane mushroom to its Business Class and Business Suite offering. The product preserves the airline’s famous cucumber and onion marinade and side accompaniments, extending inclusivity without sacrificing tradition. This is a strong signal of how mainstream plant-based proteins are becoming in high-value travel markets.

Miditer is taking Sri Lanka’s food story beyond coconuts and dried fruit. At Fine Food Australia in Sydney (8–11 Sept), the brand will showcase new vegan FMCG lines alongside its heritage fruit and nutraceutical exports. This marks a bigger signal as Sri Lanka edges away from commodity-driven exports and into value-added, plant-based consumer goods that can sit comfortably on supermarket shelves from Sydney to San Francisco.

Global market size for alt. plant-based meat is expected to cross USD $35B by 2034, with growth driven by ingredient optimisation, regional regulation shifts, and institutional buy-in. Retail slowdown masks deeper structural adaptation and new B2B opportunity layers. (Source Here)

Lidl UK and its near-700% (694%) increase in plant-based sales marks a consumer reset from niche veganism to mainstream pantry choice. The trend is shifting from meat analogue hype to everyday affordability, powered by tofu, pulses, and low-priced branded staples. Lidl’s playbook, price accessibility plus nutritional credibility, creates a blueprint for other UK retailers facing scrutiny over health and sustainability targets.

The Shandi Global trajectory signals a powerful trend - Indian-rooted innovation, incubated in Singapore, is now shaping the global plant-protein market. What began as parental frustration with one underwhelming burger is morphing into a scaled, science-driven enterprise tackling affordability, nutrition, and protein access at mass-market levels.

Oscar Mayer’s 'EveryBun Pack' signals a major packaging pichange - appeasing flexitarian households without forcing blended compromises. By sealing meat and vegan dogs together in one tray, Kraft Heinz is acknowledging dual appetites in the same kitchen, betting on convenience as the mediator.

Plant-based retail is heading into Plant Based World North America with a market tailwind. U.S. CPI for food has fallen from 10.1% in January 2023 to 2.6% in February 2025, while average plant-based shelf prices have flipped from +10.5% YoY to –3.8% YoY. This shift signals easing pricing pressure and room for value-driven growth strategies. Data-Spins Satori, 2025

Bean Supreme, one of New Zealand’s oldest plant-based protein brands, is exiting the market amid significant downturn in consumer demand. Owner Life Health Foods confirms production will cease by July 2025, marking another retreat in New Zealand’s shrinking alt-protein sector. Post-Covid pressures, investor fatigue, and a worsening cost-of-living crisis have shifted buying behaviour, with consumers reverting to traditional meat despite price parity or advantage in some plant-