TRENOS.ai

Oscar Mayer’s 'EveryBun Pack' signals a major packaging pichange - appeasing flexitarian households without forcing blended compromises. By sealing meat and vegan dogs together in one tray, Kraft Heinz is acknowledging dual appetites in the same kitchen, betting on convenience as the mediator.

Plant-based retail is heading into Plant Based World North America with a market tailwind. U.S. CPI for food has fallen from 10.1% in January 2023 to 2.6% in February 2025, while average plant-based shelf prices have flipped from +10.5% YoY to –3.8% YoY. This shift signals easing pricing pressure and room for value-driven growth strategies. Data-Spins Satori, 2025

Bean Supreme, one of New Zealand’s oldest plant-based protein brands, is exiting the market amid significant downturn in consumer demand. Owner Life Health Foods confirms production will cease by July 2025, marking another retreat in New Zealand’s shrinking alt-protein sector. Post-Covid pressures, investor fatigue, and a worsening cost-of-living crisis have shifted buying behaviour, with consumers reverting to traditional meat despite price parity or advantage in some plant-