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TRENOS SiGINT – NZ Plant-Based Market Contraction- Bean Supreme
Bean Supreme, one of New Zealand’s oldest plant-based protein brands, is exiting the market amid significant downturn in consumer demand. Owner Life Health Foods confirms production will cease by July 2025, marking another retreat in New Zealand’s shrinking alt-protein sector. Post-Covid pressures, investor fatigue, and a worsening cost-of-living crisis have shifted buying behaviour, with consumers reverting to traditional meat despite price parity or advantage in some plant-
JC - Analyst
May 131 min read
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