TRENOS SiGINT: Pricing Eases, Functional Plant-Based Booms Ahead of Plant Based World North America

JC Analyst– 13 August 2025

Plant-based retail is heading into Plant Based World North America with a market tailwind. U.S. CPI for food has fallen from 10.1% in January 2023 to 2.6% in February 2025, while average plant-based shelf prices have flipped from +10.5% YoY to –3.8% YoY. This shift signals easing pricing pressure and room for value-driven growth strategies. Data-Spins Satori, 2025

Functional categories are leading the sales charge: protein supplements and meal replacements gained $47.3M, refrigerated juices rose $19.9M. The combination of accessible pricing and health-forward product innovation positions PBW as a critical moment for category players to secure market share. PBW Javitts Centre December 2-3, 2025.

Source: TRENOS Ai Archives - PB Expo

Human Factor

For consumers, this means plant-based isn’t just a premium splurge anymore — it’s edging into the weekly shop. The affordability shift could bring in more first-time buyers, especially in functional categories tied to wellness, fitness, and daily convenience. Expect these themes to dominate the show floor in New York this December.

TRENOS Metrics Snapshot

Signal	Data Point
CPI for Food	10.1% (Jan ’23) → 2.6% (Feb ’25)
Plant-Based Avg. Shelf Prices	+10.5% YoY (Jan ’23) → –3.8% YoY (Feb ’25)
Protein Supplements & Meal Replacements	+$47.3M
Refrigerated Juices	+$19.9M
TikTok Views	N/A
Retail Footprint	National US retail distribution
Ingredient Format	Multiple (powder, RTD, liquid)
Product Range	Functional beverages, protein powders, meal replacements
Consumer Segment	Health-conscious, active lifestyle shoppers
Brand Origin	US
Export Status	Domestic US focus, export potential
Trend Classification	Functional plant-based growth
System Pressure Point	Price pressure easing