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Product Trends


TRENOS SiGINT: Fable Bridges the Hybrid Meat Divide
Fable Meat Co's shiitake-infused beef through the Central Market in Texas, marks the commercial breakout of hybrid meat - a pragmatic middle ground where plant and animal proteins collaborate rather than compete. The brand’s success in Texas demonstrates that flexitarianism isn’t a niche; it’s mainstreaming through flavour, not ideology.
JC - Analyst
Oct 172 min read


TRENOS SiGINT: NSW Plant Protein Prospectus
The Australian state of New South Wales has unveiled a comprehensive prospectus promoting regional investment in plant protein manufacturing across five key zones: Riverina Murray, New England North West, Central West Orana, North Coast, and Hunter Central Coast.
JC - Analyst
Oct 152 min read


TRENOS SiGINT: Redefine Meat Hits ASDA UK Freezers
The first major UK retail landing for BioPrinted plant-based “New-Meat” signals a strategic pivot: 3D-structured meat analogues are entering mass retail. Redefine Meat’s launch through ASDA moves the brand from foodservice novelty to freezer-aisle reality, merging tech innovation with mainstream accessibility.
JC - Analyst
Oct 152 min read


TRENOS SiGINT: The Taste of Change- Fat, Fear and the NextGen Food Future
The Sydney, Australia Alt.Protein 25 Conference trends emergence confirmed a generational shift as the industry is quietly re-branding itself around NextGen Food, pragmatic, tech-driven, and consumer-anchored. Cultivated and precision fats are reframed as both flavour and function tools with algae and fermentation innovators chasing cost parity through partnerships; and “trust” replacing “disruption” as the ultimate KPI.
JC - Analyst
Oct 152 min read


TRENOS SiGINT: Made & Grown – The Future of Food Biotechnology & Biomanufacturing in Australia
Australia’s shift from agricultural exporter to sovereign bio-manufacturer is accelerating, with the CellAg Australia's Made & Grown white paper positioning food biotechnology as critical infrastructure. Precision fermentation, molecular farming and cell cultivation are reframed as security assets, de-risking climate exposure, import dependence, and supply-chain fragility. The report’s 25 recommendations call for a national “Feeding Australia” bio-strategy, FSANZ reform, and
JC - Analyst
Oct 152 min read


TRENOS SiGINT: Next-Gen Proteins 2026 - Mintel
Dietary Next-Gen Proteins are here where consumers are swapping rigid protein targets for diversity-first eating that blends plant, fungal and algal sources with fibre-rich, heritage-coded formats. MINTEL expects portfolio moves into mung bean, hemp, mycoprotein and microalgae, with APAC know-how seeding Western launches.
JC - Analyst
Oct 142 min read


TRENOS SiGINT: Whole Foods Market's 2026 Food Trends
Whole Foods Market’s 2026 food trend forecast confirms a consumer reset: less artificial, more ancestral. The focus on tallow, fibre, vinegar, and female producers reflects a convergence of nostalgia, nutrition, and social consciousness shaping grocery innovation.
JC - Analyst
Oct 132 min read


TRENOS SiGINT: Sugar to Stretch as Geno Plant-Based Nylon Hits the Gym
Geno, a Californian synthetic-biology company, has created a renewably sourced bio-nylon by converting plant-based sugars into caprolactam — the key building block of nylon-6. The firm’s partnership with lululemon has moved this from pilot to product, proving the concept of a drop-in, performance-equivalent fibre derived from biological rather than fossil carbon. A new alliance with Sojitz Corporation (Japan) adds distribution muscle and global scaling capacity, confirming bi
JC - Analyst
Oct 132 min read


TRENOS SiGINT: NanoSea Seaweed Nanocellulose Goes Commercial at Paeroa, NZ
AgriSea’s NanoSea debut is more than a lab win, it’s a proof-of-concept for blue-biomanufacturing at commercial scale. By moving seaweed nanocellulose from R&D into real-world production, it demonstrates how local bio-processing can turn coastal biomass into export-ready, climate-positive ingredients. The signal here is unmistakable - the bioeconomy’s next competitive frontier lies in ocean-grown feedstocks, modular, renewable, and market-hungry.
JC - Analyst
Oct 112 min read


TRENOS SiGINT: Impossible Foods NSF Certified For Sport listing
Impossible Foods’ NSF Certified for Sport listing is the strongest institutional validation yet for plant-based meat. It extends the brand’s consumer reach from flexitarian households into the multi-billion-dollar performance-nutrition and sports-catering markets. The move sets a precedent other alternative-protein makers will likely follow, pushing the category toward pharmaceutical-grade quality standards and more robust supply-chain transparency.
JC - Analyst
Oct 102 min read


TRENOS SiGINT: EU “Veggie-Burger” Ban Vote
Consumers buy a plant-based “veggie burger” because they cook like burgers. Rename them “discs” and you add friction at the shelf. Evidence suggests consumers aren’t confused by familiar culinary words when “vegan/plant-based” is clearly shown, so any forced renaming risks confusion, not clarity.
JC - Analyst
Oct 102 min read


TRENOS SiGINT: Mighty Aronia Super Berry Arrives to Supply Side West
The arrival of ARONVIT marks Poland’s quiet emergence as a global superfruit powerhouse. Once confined to Eastern European wellness traditions, aronia (chokeberry) is now positioned as the next-gen antioxidant rival to açaí, pomegranate, and blueberry. Greenvit’s clinical validation gives it a scientific edge and just in time for a US market increasingly driven by metabolic health claims and cardiovascular disease risk reduction narratives.
JC - Analyst
Oct 92 min read


TRENOS SiGINT: Anuga 2025 Food Trends
Anuga 2025 has just wrapped up and revealed an industry maturing beyond novelty. Plant-based and alternative proteins remain central, but the spotlight has shifted to integration: hybrid systems, fermented and microbial inputs, as well as nutrient-dense whole foods. Clean-label transparency and climate resilience now drive procurement, while personalised nutrition and functional benefits re-shape NPD briefs. The consumer signal is clear: “make it natural, make it traceable,

Scott Mathias
Oct 92 min read


TRENOS SiGINT: Japan’s Cultivated Wagyu Race Heats Up
Japan's Organoid Farm’s cell-cultivated Wagyu scaling and live cell-line sales suggest a pragmatic, revenue-first strategy. It mirrors Japan’s slow-but-steady regulatory rhythm, with early adopters preparing for the 2027 demonstration facility phase. Meanwhile, the Osaka-Shimadzu partnership focuses on precision over production, perfecting vascularised Wagyu muscle and adipose layers using bioprinting tech. Japan’s cultivated-meat race thus splits along two vectors: industri
JC - Analyst
Oct 92 min read


TRENOS SiGINT: Wai Mānuka Sparkles with Purpose - New Zealand’s Honey Drink Goes Global
Wai Mānuka has released it's latest sparkling format building on the momentum of functional sodas combining authenticity, wellness, and export appeal. The brand leans into mānuka honey’s reputation for purity and healing, pairing it with sleek Māori-inspired packaging signaling premium provenance to global audiences.
JC - Analyst
Oct 82 min read


TRENOS SiGINT: UK’s Plant-Based Pulse Is Back - From Chickpea Tofu to Cauli Gnocchi
The UK’s plant-pulse wave signalled a maturing, stabilising plant-based market. Category leaders like BOSH!, THIS™, and BOL are repositioning around nutrition, convenience, and taste credibility. Supermarkets are embracing frozen and chilled SKUs with strong functional benefits, a move from “alternative meats” toward whole-food, vegetable-first innovation. These signals show an industry re-setting for longevity using simpler ingredients, cleaner labels, and formats that norm
JC - Analyst
Oct 82 min read


The Next Course Is Coded and How AI Is Rewriting Recipes for 2026
The 2026 horizon for Future Food innovation sits at the intersection of artificial intelligence, sensory experience, and sustainability logic. The Trend Hunter 2026 Report identifies “AI Experienceo”, live, generative food experiences in retail and hospitality, as one of the clearest signals of this fusion. In parallel, “Smart Manufacturing” trends highlight how automation is being retooled to serve flavour efficiency and ingredient intelligence from seed to shelf - literal
JC - Analyst
Oct 72 min read


TRENOS SiGINT — End of GE Animal Experimentation in New Zealand
The GE Animals Report from GE Free NZ provides a devastating forensic account of gene-edited - GE animal experimentation at AgResearch’s Ruakura campus from 2015 to 2024. Across cattle, goats, and sheep, no experiment produced viable results. Instead, there were near-total mortality rates, chronic disease, and repeated ethical breaches, including non-compliance with EPA approvals. All GE lines were terminated by 2024.
JC - Analyst
Oct 62 min read


TRENOS SiGINT: New Investment to Boost NZ Bioeconomy and Drive Export-Led Growth
The New Zealand Government’s $42 million Biodiscovery Platform signals a serious shift toward science-led economic development. Led by the Bioeconomy Science Institute, it aims to commercialise natural pharmaceuticals, functional foods, and bio-based materials drawn from New Zealand’s unique flora and fauna. The initiative reflects a strategic pivot from primary production to bio-innovation, backed by long-term R&D funding and partnerships between government, Māori enterprise
JC - Analyst
Oct 62 min read


TRENOS SiGINT: NZ Consumer Dining Insights Survey 2025 - Relational and Tech
The NZ Restaurant Association’s national survey reveals a consumer dining market reset after years of economic tightness and pandemic-era digitisation. Kiwis are trading frequency for quality, dining out less often but expecting flawless food and service every time. Technology’s utility is bounded by context, embraced for transactions, rejected for table-side interaction. The data reveals a hybrid consumer psychology - digitally literate but emotionally hungry.
JC - Analyst
Oct 62 min read
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