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TRENOS SiGINT: Veganburger vs Vegaworst: EU Debate Misses What Consumers Already Know
Recent data from the Radar consumer panel (n ≈ 20,638) shows overwhelming clarity around plant-based naming conventions: 96% of Dutch consumers instantly recognise “vegaworst” is a vegetarian sausage and 74% prefer terms like “veganburger” over the proposed generic descriptors such as “plant-based patty.”
Scott Mathias
4 days ago2 min read
TRENOS SiGINT: EU “Veggie-Burger” Ban Vote
Consumers buy a plant-based “veggie burger” because they cook like burgers. Rename them “discs” and you add friction at the shelf. Evidence suggests consumers aren’t confused by familiar culinary words when “vegan/plant-based” is clearly shown, so any forced renaming risks confusion, not clarity.
JC - Analyst
Oct 102 min read
TRENOS SiGINT: EU Fermentation Just Fixed Vegan Cheese
The European shift from oil-and-starch “cheese” to fermented plant milks brings parity on sensory terms. Research shows structured blends and microbial activity can replicate melt and flavour dynamics once unique to dairy and now available to vegan cheese makers.
JC - Analyst
Oct 21 min read
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