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Consumers want veg, but they also want convenience. Brad’s gives them both without guilt, without processing fatigue, and without needing to understand a chemistry set on the back of the pack. It’s simple, trustworthy, colourful and crucially, reliable. The kind of brand you grab because you know the veg is real.

The US hitting 3 Billion pounds (1.3B Kgs) of avocados (Hass Avocado Board) signals category maturity and an accelerating shift toward nutrient-dense, whole-food ingredients with global scalability. Multi-origin sourcing (California, Peru, Mexico) is strengthening category resilience, but the deeper story is cultural as avocados have become a permanent dietary anchor with cross-meal relevance, high perceived value,

The U.S. white mushroom market’s projected growth reflects a deeper consumer migration toward functional, plant-based nutrition. Mushrooms now sit squarely at the intersection of flavour, health, and sustainability, quietly anchoring the American diet of the next decade.

The signal isn’t “boom or bust”, it’s portfolio fitness. Headline numbers on the global market remain bullish to 2031, while the United States meat alternatives retail is pruning chilled sets and nudging shoppers toward frozen, value, and flavour-first formats. M&A (Loma Linda/Tuno), rebrands (Beyond→“Beyond”), and new chicken lines (JUST Meat) show operators chasing taste, price, and convenience over ideology. Expect more blended, cleaner-label, and channel-specific plays a