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Plant-Based


TRENOS SiGINT: Why Global Blueberry Demand Keeps Climbing
The global blueberry demand has officially crossed from “premium fruit” into “everyday health staple.” Consumption is surging in the US, EU, China, and early-stage Asian markets because blueberries slot neatly into the healthy-snacking trend, simple, nutritious, and perceived as “clean.” On the supply side, Peru and Morocco continue reshaping the global export map,

Scott Mathias
Nov 25, 20252 min read


TRENOS SIGINT: Is It Time For Zespri To Think The Unthinkable in China?
A hypothetical, Zespri-managed second tier could convert unmanaged volume into structured value while keeping SunGold untouched.

Scott Mathias
Nov 24, 20252 min read


TRENOS SiGINT: New Air India Menu Quietly Puts Plant-Based on Global Display
Air India has a new global menu marking a meaningful operational shift: a full integration of vegan, allergen-conscious, and gut-friendly plant-based dishes across cabins. The airline isn’t dabbling, it’s standardising. With a new chef (Sandeep Kalra), refreshed aircraft, and a transformation programme underway, the menu reflects India’s domestic habits and global palate rather than Western plant-based marketing tropes.

Scott Mathias
Nov 21, 20252 min read


TRENOS SiGINT: Veganburger vs Vegaworst: EU Debate Misses What Consumers Already Know
Recent data from the Radar consumer panel (n ≈ 20,638) shows overwhelming clarity around plant-based naming conventions: 96% of Dutch consumers instantly recognise “vegaworst” is a vegetarian sausage and 74% prefer terms like “veganburger” over the proposed generic descriptors such as “plant-based patty.”

Scott Mathias
Nov 21, 20252 min read


TRENOS SiGINT: Veggie Tea Drinks Go Savoury Trend
Savoury veggie tea is shaping into a clear micro-category, anchored by real brands already in-market. Millie’s Sipping Broth has made dehydrated vegetable “tea bags” a mainstream, vegan-friendly ritual. GOBBi has built a new lane entirely: caffeinated savoury tea blends designed to replace coffee with tomato, mushroom, miso and green-veg profiles.

Scott Mathias
Nov 18, 20253 min read


TRENOS SiGINT: Murni Gives Aussie Plant-Based a Reset
Murni signals a structural pivot in Australia’s plant-based landscape: a return to whole-food proteins that can scale without the emissions, cost structures, and cold-chain fragility that sank the last wave of over-processed plant-based brands. Shelf-stable tempeh is a category unlock — low-energy, low-waste, culturally grounded, and immediately viable for retail, meal-kits, canteens, aged care, and regional stores that previously couldn’t handle chilled alt-protein.

Scott Mathias
Nov 18, 20252 min read


TRENOS SiGINT: Global Pistachio Demand Set to Double
Consumer health consciousness + premium snacking is pushing global pistachio demand from commodity to functional demand category. Growth is driven by clean-label preferences, protein-rich options, and Asia-Pacific’s shift toward plant-forward diets. With global value set to hit US$16.1bn, pistachios now signal a broader movement toward natural functional ingredients with cultural crossover appeal.
JC - Analyst
Nov 17, 20252 min read


TRENOS SiGINT - Crafty Counter Just Got Craftier - Protein Buns
Crafty Counter’s Protein Buns mark a clear shift in the plant-based category toward functional-first innovation, where products compete on nutritional performance rather than imitation. The move to a hemp-protein scramble with higher protein density than eggs aligns with a broader consumer pivot toward protein-forward, convenient, nutrient-dense formats slotting easily into real daily routines.
JC - Analyst
Nov 16, 20252 min read


TRENOS SiGINT: All Mushrooms, No Beef - The Startup Rejecting the Blended Meat Trend
The Mushroom Meat Co. rejects the blended meat trend, opting instead for a 100 % mushroom/plant-based composition. Their logic spans market demand, ingredient integrity, competitive positioning and consumer trust. They argue that blending animal + plant is not strongly proven in demand, gives up clean-label momentum, risks being co-opted by large incumbents with scale advantages, and dilutes the story of “plant‐hero” foods. They instead position mushrooms as the sole star - n
JC - Analyst
Nov 13, 20253 min read


TRENOS SiGINT: Bioprinted Meat Snags Big Time UK Grocery Award
This award win by Redefine Meat’s Flank Steak clearly shows the growing commercial and perceptual acceptance of bioprinted meat cuts. The technology replicates the texture and muscle-fibre alignment of whole-cut meat, signalling an evolution beyond typical mince-or-patty plant alternatives.
JC - Analyst
Nov 12, 20252 min read


The Two-Ingredient Greek Pasteli That’s Outsmarted Modern Nutrition
It turns out the ancient Greeks had the right idea all along, energy on demand, no branding required. A mix of just honey and sesame seeds fuelled warriors, traders, and philosophers long before “protein bars” were a thing. Two ingredients. Infinite logic tied to sesame seeds known 'calmative qualities'. The Greek Pasteli !!
JC - Analyst
Nov 11, 20252 min read


TRENOS SiGINT: Innovative Nacho Pie Wins At NZ Vegan Pie Awards
The latest edition of the Vegan Pie Awards in New Zealand highlights how the plant-based category is evolving from replication to innovation. The supreme pie, a nacho pie creation from Richoux Patisserie, won over judges with its bold flavour and textural layering. This signals clearly vegan baking isn’t simply about dairy/meat substitutions any more, it’s about re-imagining standards in flavour, format and occasion.
JC - Analyst
Nov 10, 20252 min read


TRENOS SiGINT: One Planet Pizza Lands in Thailand
For Thai consumers, these pizzas represent more than novelty, they’re validation of a broader shift toward self-care through food.
For One Planet Pizza, it’s cultural diplomacy through convenience: comfort food that fits seamlessly into local dietary norms while whispering a global sustainability message.
JC - Analyst
Nov 9, 20252 min read


TRENOS SiGINT: United States White Mushroom Market Forecast 2025 – 2033
The U.S. white mushroom market’s projected growth reflects a deeper consumer migration toward functional, plant-based nutrition. Mushrooms now sit squarely at the intersection of flavour, health, and sustainability, quietly anchoring the American diet of the next decade.
JC - Analyst
Nov 7, 20252 min read


TRENOS SiGINT: New Zealand's Zealong Tea Brews Global Acclaim
New Zealand's Zealong Tea Estate at Gordonton, in the Waikato, joins the ranks of the world’s most iconic tea destinations, positioning New Zealand’s agrifood landscape firmly in the premium global beverage narrative.
JC - Analyst
Nov 6, 20252 min read


TRENOS SiGINT: Barry Callebaut Plays Double Game – Cocoa and Cocoa-Free
Barry Callebaut partnering up with Planet A Foods signals a pragmatic pivot within the chocolate industry, one that embraces ingredient innovation while protecting legacy markets. This “hybrid chocolate economy” could redefine sustainability benchmarks in confectionery.
JC - Analyst
Nov 6, 20252 min read


TRENOS SiGINT: Winners of the Bezos Centre @ NUS × EnterpriseSG Sustainable Protein Challenge
At the heart of the protein innovation surge in Asia-Pacific, the Bezos Centre @ NUS and Enterprise Singapore joint competition has delivered its first crop of winners: Magic Valley (Australia), Fermeate (USA) and Terra Bioindustries (Canada). These three global players each secured up to S$175,000 (≈US$128k) plus in-kind support and ecosystem access.

Scott Mathias
Nov 6, 20252 min read


TRENOS SiGINT: Singapore Moving To Hybrid Food Sovereignty Model
Singapore has delayed its “30 by 30” plan transforming into a hybrid sovereignty strategy, by balancing domestic food production with structured import reliance. It signals a more pragmatic stance, one where sovereignty is shared with trusted partners rather than pursued in isolation.
JC - Analyst
Nov 5, 20252 min read


TRENOS SiGINT: GABA-Rice Functionalisation for Mental Wellness
Japan's Sankyo Foods’ launch of GABA- rice, enriched germinated-brown-rice blends illustrates the emerging wave of staple-food functionalisation targeted at mental wellness, where simplicity (eat your rice) meets neuro-centric biology (GABA for brain-calm). With four variants leveraging grain and bean blends, the range advances the concept of “food as mental-wellness tool” rather than just “health food”.
JC - Analyst
Nov 4, 20252 min read


TRENOS SiGINT: New Zealand Fruit Exports Hit $5.68 Billion
New Zealand’s horticulture engine fired on all cylinders this year, with fruit exports surging 42 percent to $5.68 billion. Kiwifruit led the charge, up 45 percent on 2024, as global demand for gold varieties strengthened. The overall produce export value of $6.85 billion confirms the sector’s strong recovery trajectory and alignment with national export-growth objectives.
JC - Analyst
Nov 4, 20252 min read
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